Lotus cars reveal new brand

Lotus rebrand

British sports car maker Lotus have updated their iconic green & yellow logo for the first time in 30 years.

When it comes to their cars, Lotus founder Colin Chapman had a philosophy of “simplifying and adding lightness”. The company have taken that logic & ran with it to create a new, simplified logo. The new mark retains all the familiar elements of the Lotus badge – the triangular holding shape, the “ACBC” monogram and the LOTUS lettering running along the bottom – but everything has been stripped down and streamlined it into a cleaner, slightly more minimal symbol.

The new brand was revealed as the company announced their partnership with fellow Norwich residents – the newly promoted Norwich City Football Club.

Norwich City’s training facility and Academy are now The Lotus Training Centre and The Lotus Academy

Lotus logos

This is the first significant redesign of the Lotus badge in 30 years. Other than a few minor tweaks here and there, the current logo has remained fundamentally unchanged since 1989.

Lotus branding

Lotus is known for building world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.

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